Aasjordbruket is an art and cultural arena located in Skrova, Lofoten. The station has for many generations been an important part of the business community on the island, and today their authentic premises are being used to hold both larger and smaller events.
With only a logo as a starting point, we have created a visual profile for Aasjordbruket. The identity is built up on the stations history, the unique location and the colors you can find close by; the deep blue ocean, the white beaches and the grey archipelago.
All together the identity aims to be perceived as a steady, calm and tactile profile that fits both the vision for Aasjordbruket in the years to come, but also symbolizes their long history. The brochure, with its several layers of papers, helps to substantiate this concept as well as the layers contributes to a more fun reading experience.
Visual profile and brochure
Photo of Skrova harbour by Henrik Jørgensen.